Social media political campaigns can turn the votes in favor of a specific party or candidate. But it has to perform professionally by creating an emotional, psychological trend towards the political candidate or party.
Digital marketing has become the best way to reach a large audience. It allows you to calculate the success of your campaigns and track the number of potential people engaging with political information. Political parties can gain a direct connection with your potential voters.
Eg: The BJP Team under the leadership of Narendra Modi successfully used a Digital marketing platform for Politics for the first time in the 2014 General Election of India.